Welcome to COI Common Good Research - a programme focusing on key target audiences for government communications campaigns.
Please register to access the main contents of this site or see more details about the Common Good Research programme.This site is a resource for all Government departments and their Executive Agencies. Other public sector, voluntary or private sector organisations may be eligible to register on request.
Communicating with Older People
The latest Common Good project focuses on Older People and how to target them more effectively. The study has generated a number of reports, the latest of which are available here, along with the charts from the seminar on 29 March 2006.
Black / Minority Ethnic
Communities (BMEs)
This section explores social and cultural factors that impact on communications with ethnic minority communities and gives guidance on effective strategies.
Small / Medium
Enterprises (SMEs)
A comprehensive look into the issues facing businesses, how they deal with information and communications and how best to talk to them.